Drawing on over 30 years of industry experience, Chris Hennigar owns and operates valet parking companies in three states. Chris Hennigar started his first business in 1982, and it went on to receive a Small Business of the Year Award in 1998.
Like any business, valet parking companies can employ certain strategies to become more competitive. One of the major selling points for a valet company is offering customers extra car services along with parking. Amenities like washing and detailing, vacuuming, and rewards programs can help set your business apart from competitors.
Another is partnering with local noncompeting businesses. Offering promotional items or deals from businesses in the area creates value for customers and helps the partnering businesses while creating relationships in the community.
Also advisable is creating a system by which you receive client feedback, such as through short surveys. Providing strong service is a matter of meeting client expectations, and you can’t do that unless you know what those expectations are.
Curtis Hennigar 